LEARN MORE     award-winning associate creative director @ analogfolk ny     LEARN MORE     award-winning associate creative director @ analogfolk ny      LEARN MORE      award-winning associate creative director @ analogfolk ny   LEARN MORE  award-winning associate creative director @ analogfolk ny 
SEE FULL CASE STUDY


SpongeBob Day

PARAMOUNT - NICKELODEON - 2026
We partnered with Nickelodeon and Paramount to celebrate the first ever SpongeBob Day, the character's 40th birthday, with a campaign of immediately recognizable memes (but SpongeBob-ified). The insight was simple: SpongeBob already dominates meme culture, so why not take over the rest?
SEE FULL CASE STUDY


World of TMNT Launch

PARAMOUNT - NICKELODEON - 2025
A modular digital hub that launched a new franchise branding system. The experience unified every era of the franchise through an immersive online world featuring exclusive content and hidden easter eggs, supported by NYC wheatpaste posters and artist collaboration.

2026 SOCIETY OF ILLUSTRATORS GOLD MEDALIST
SEE FULL CASE STUDY


Dexter: Resurrection - Prater’s Vault

PARAMOUNT - SHOWTIME - 2025

An immersive Comic Con activation and digital experience that brought a key story-world location from Dexter’s return to life. Built from real set scans and canon research, the vault rewarded deep fan knowledge through exploration, easter eggs, and narrative detail.

2026 WEBBY NOMINEE


WORKING ON     ART DIRECTION     WORKING ON     CAMPAIGN     WORKING ON      CULTURAL RELEVANCE    WORKING ON   CREATIVE CONCEPTING   WORKING ON   SOCIAL-FORWARD DESIGN  WORKING ON   CREATIVE DIRECTION    
SEE FULL CASE STUDY


Berner Hotline

KIEHL’S - 2026

Kiehl’s launched a medicated cream for sensitive skin and needed to make it feel relatable, not clinical. We answered with The Kiehl’s Berner Hot Line, a creator-led, social-first idea that used humor and expertise to make efficacy accessible and position the brand as the go-to when skin is in crisis.
SEE FULL CASE STUDY


The Lash Line
L’OREAL PARIS - 2026

L’Oréal Paris needed to relaunch Extensionist Mascara with a proof point that felt impossible to ignore. We delivered The Lash Line, a disruptive OOH stunt that made lash length a public, interactive experience, driving conversation, participation, and reinforcing the product’s performance across all lash types.
SEE FULL CASE STUDY


Club La Roche
LA ROCHE POSAY - 2025

A social-first brand world that reframed sun protection as part of an active lifestyle. Built around a fictional country club, the campaign balanced credibility and aspiration through athlete partnerships, custom branding, and a scalable content system.
WORK WITH
CWILLBOUNDS@GMAIL.COM
All Rights Reserved ©