Paramount - World of TMNT
The Opportunity
Paramount needed to relaunch Teenage Mutant Ninja Turtles for a new era using New York Comic Con as a tentpole moment, while honoring every iteration of the franchise that came before it.
The Challenge
TMNT’s fanbase spans generations with vastly different media habits, all operating within an internet dominated by algorithmic, ad-driven platforms.
The Solution
We created World of TMNT, a modular digital hub designed as a collection of immersive rooms fans could explore and return to over time. The platform unified every era of TMNT through a single visual system, featured exclusive content and fan art, and hid easter eggs that unlocked the new cinematic short. To launch at NYCC, we paired the hub with NYC wheatpaste posters created with street artist Jappy Agoncillo and partnered with Olympic skateboarder Zion Wright to authentically connect the rebrand to contemporary youth culture.
The Impact
- Core goals hit in under 24 hours
- Organic distribution led by Reddit
- Retained as a long-term franchise platform
- Gold, 2026 Society of Illustrators, 'Advertising - Digital'