Paramount - Dexter: Resurrection - Prater’s Vault
The Opportunity
When Paramount+ and Showtime revived Dexter, they needed a high-impact Comic Con moment that would reignite fan excitement.
The Challenge
Dexter has a highly knowledgeable fanbase with zero tolerance for shallow or inaccurate executions. Any activation needed to be canonically precise, visually immersive, and true to the show’s darker tone without tipping into gimmickry.
The Solution
We brought Prater’s Vault to life as both a physical Comic Con installation and an immersive 3D digital experience. Fans were able to explore what was positioned as the world’s largest collection of serial killer memorabilia, complete with easter eggs, soundbites, and interactive artifacts pulled directly from Dexter lore.
The Impact
- 45M impressions
- AdAge Campaign to Watch
- Campaign UK Top 5 Digital Innovations, 2025
- 2026 Webby Awards Nominee - Apps, Software & Immersive - Entertainment, Sports & Music
Explore a version of the vault here.