Paramount – World of Teenage Mutant Ninja Turtles
Society of Illustrators 68 Gold Medalist in Advertising – Digital
Creative Direction, Art Direction

A modular digital hub that launched a new franchise branding system. The experience unified every era of the franchise through an immersive online world featuring exclusive content and hidden easter eggs, supported by NYC wheatpaste posters and artist collaboration.

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Kiehl’s – Ultra Facial Cream Medicated Hotline
Creative Direction, Art Direction

Kiehl’s launched a medicated cream for sensitive skin and needed to make it feel relatable, not clinical. We answered with The Kiehl’s Berner Hot Line, a creator-led, social-first idea that used humor and expertise to make efficacy accessible and position the brand as the go-to when skin is in crisis.

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Paramount – Dexter: Resurrection – Prater’s Vault
2026 Webby Award Nominee
Campaign UK Top 5 Digital Innovations of 2025
AdAge Campaign to Watch
Art Direction

An immersive Comic Con activation and digital experience that brought a key story-world location from Dexter’s return to life. Built from real set scans and canon research, the vault rewarded deep fan knowledge through exploration, easter eggs, and narrative detail.

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L’Oreal Paris - Meet The Extensionists
Creative Direction, Art Direction

L’Oréal Paris needed to relaunch Extensionist Mascara with a proof point that felt impossible to ignore. We delivered The Lash Line, a disruptive OOH stunt that made lash length a public, interactive experience, driving conversation, participation, and reinforcing the product’s performance across all lash types.

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Michelob ULTRA – Superior Access – Super Bowl 2025
Art Direction

A reimagining of Michelob ULTRA’s loyalty program into a fan-first access platform spanning major sports moments. By prioritizing proximity over discounts, Superior Access became a year-round growth engine, driving over 500K new subscribers through premium experiences and cultural extensions.

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