Paramount – World of Teenage Mutant Ninja Turtles
Society of Illustrators 68 Gold Medalist in Advertising – Digital
Creative Direction, Art Direction

A modular digital hub that launched a new franchise branding system. The experience unified every era of the franchise through an immersive online world featuring exclusive content and hidden easter eggs, supported by NYC wheatpaste posters and artist collaboration.

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Paramount – Dexter: Resurrection – Prater’s Vault
Campaign UK Top 5 Digital Innovations of 2025
AdAge Campaign to Watch
Art Direction

An immersive Comic Con activation and digital experience that brought a key story-world location from Dexter’s return to life. Built from real set scans and canon research, the vault rewarded deep fan knowledge through exploration, easter eggs, and narrative detail.

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Michelob ULTRA – Superior Access – Super Bowl 2025
Art Direction

A reimagining of Michelob ULTRA’s loyalty program into a fan-first access platform spanning major sports moments. By prioritizing proximity over discounts, Superior Access became a year-round growth engine, driving over 500K new subscribers through premium experiences and cultural extensions.

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La Roche Posay – Club La Roche
Art Direction

A social-first brand world that reframed sun protection as part of an active lifestyle. Built around a fictional country club, the campaign balanced credibility and aspiration through athlete partnerships, custom branding, and a scalable content system.

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One A Day – “One Day” New Years Campaign
Art Direction

A New Year’s social campaign that paired long-term ambition with daily simplicity. By positioning One A Day as an easy addition to existing routines, the work reframed consistency as success rather than resolution pressure.

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