Paramount – Dexter: Resurrection – Prater’s Vault Art Direction
The Opportunity
When Paramount+ and Showtime revived Dexter, they needed a high-impact Comic Con moment that would reignite fan excitement. A new character, Leon Prater, introduced a private vault of serial killer trophies that was central to the show’s mythology. The opportunity was to transform this narrative detail into a fan-facing experience that rewarded long-time viewers and deepened the world of the series.The Challenge
Dexter has a highly knowledgeable fanbase with zero tolerance for shallow or inaccurate executions. Any activation needed to be canonically precise, visually immersive, and true to the show’s darker tone without tipping into gimmickry. At the same time, the experience had to extend beyond the physical Comic Con footprint to reach fans who could not attend in person.The Solution
We brought Prater’s Vault to life as both a physical Comic Con installation and an immersive 3D digital experience. Fans were able to explore what was positioned as the world’s largest collection of serial killer memorabilia, complete with easter eggs, soundbites, and interactive artifacts pulled directly from Dexter lore. The experience rewarded exploration and treated fandom as intelligence.The Impact
Prater’s Vault generated 45 million impressions and became one of the most talked-about Comic Con activations tied to the show’s return. The campaign drove widespread fan engagement and was named an AdAge Campaign to Watch, reinforcing momentum around Dexter’s resurrection. The campaign was also named one of Campaign UK’s Top 5 Digital Innovations of 2025.Explore a version of the vault here.
