Seaview Community Fund - Graphic Design & Branding
Seaview, a picturesque beach community on Fire Island, tasked me with creating a logo for their community fund to be featured on merchandise, stationery, and more for the summer of 2024. The goal was to craft a logo that encapsulated the community's vibrant, fun, and beachy spirit.
To begin the design process, I collaborated with several board members to understand their preferences, drawing inspiration from logos of other beach towns and identifying objects and ideas synonymous with "Seaview."
I conducted research at the New York Public Library Picture Collection, seeking historical flyers, brochures, and graphics from Fire Island. During this exploration, I discovered a Fire Island photo book from the 90s that featured images resonating with the community's essence.
Inspired by these visuals, I decided to make a wagon the focal point of the logo, symbolizing the nostalgic charm and unique character of Seaview.
I designed 3 concepts with slogans to present for feedback.
The board narrowed down on option 1 above, and after several rounds of feedback and Zoom Meetings, we arrived at the final logo used across merchandise and bulletin boards.
