Cullen Bounds


Creative / Art Direction +
Graphic Design


New York, New York
AnalogFolk.com

Home
About + Resume
Linkedin
Instagram
Substack

Cullen Bounds


Creative / Art Direction + Graphic Design

New York, New York
AnalogFolk.com

Home
About + Resume
Linkedin
Instagram
Substack

Kiehl’s – Ultra Facial Cream Medicated Hotline
Creative Direction, Art Direction

Kiehl’s launched a medicated cream for sensitive skin and needed to make it feel relatable, not clinical. We answered with The Kiehl’s Berner Hot Line, a creator-led, social-first idea that used humor and expertise to make efficacy accessible and position the brand as the go-to when skin is in crisis.

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