https://cullen.design cullen.design Mon, 12 Jan 2026 15:29:49 +0000 https://cullen.design en https://cullen.design/WORLD-OF-TMNT Sat, 25 May 2024 17:09:27 +0000 cullen.design https://cullen.design/WORLD-OF-TMNT Paramount – World of Teenage Mutant Ninja Turtles Society of Illustrators 68 Gold Medalist in Advertising – DigitalCreative Direction, Art Direction A modular digital hub that launched a new franchise branding system. The experience unified every era of the franchise through an immersive online world featuring exclusive content and hidden easter eggs, supported by NYC wheatpaste posters and artist collaboration. More&nbsp; &gt; <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/6ac69e0b3fe9bafb18a23c62055c64c715b34129f495fc095ba7e89f7cdf1aa3/tmnt3.gif" data-mid="241987707" border="0" src="https://freight.cargo.site/w/800/i/6ac69e0b3fe9bafb18a23c62055c64c715b34129f495fc095ba7e89f7cdf1aa3/tmnt3.gif" /> https://cullen.design/KIEHLS-1 Mon, 12 Jan 2026 15:26:50 +0000 cullen.design https://cullen.design/KIEHLS-1 Kiehl’s – Ultra Facial Cream Medicated HotlineCreative Direction, Art Direction Kiehl’s launched a medicated cream for sensitive skin and needed to make it feel relatable, not clinical. We answered with The Kiehl’s Berner Hot Line, a creator-led, social-first idea that used humor and expertise to make efficacy accessible and position the brand as the go-to when skin is in crisis. More&nbsp; &gt; <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/18bc44b3067ed52f052ef1e61d5458e60db38c28d727444def17db835a4875c0/KIEHLS.gif" data-mid="243137276" border="0" src="https://freight.cargo.site/w/800/i/18bc44b3067ed52f052ef1e61d5458e60db38c28d727444def17db835a4875c0/KIEHLS.gif" /> https://cullen.design/L-OREAL-PARIS Mon, 12 Jan 2026 15:29:49 +0000 cullen.design https://cullen.design/L-OREAL-PARIS L’Oreal Paris - Meet The Extensionists Creative Direction, Art Direction L’Oréal Paris needed to relaunch Extensionist Mascara with a proof point that felt impossible to ignore. We delivered The Lash Line, a disruptive OOH stunt that made lash length a public, interactive experience, driving conversation, participation, and reinforcing the product’s performance across all lash types. More&nbsp; &gt; <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/6d78a69ba36bcb429206d27daa016b071a743dfbe5ba8474a8fbdc26c9a5b4d7/ezgif-6fe96ff4c7c7a178.gif" data-mid="243137607" border="0" src="https://freight.cargo.site/w/800/i/6d78a69ba36bcb429206d27daa016b071a743dfbe5ba8474a8fbdc26c9a5b4d7/ezgif-6fe96ff4c7c7a178.gif" /> https://cullen.design/DEXTER Thu, 18 Dec 2025 19:16:59 +0000 cullen.design https://cullen.design/DEXTER Paramount – Dexter: Resurrection – Prater’s Vault Campaign UK Top 5 Digital Innovations of 2025AdAge Campaign to WatchArt Direction An immersive Comic Con activation and digital experience that brought a key story-world location from Dexter’s return to life. Built from real set scans and canon research, the vault rewarded deep fan knowledge through exploration, easter eggs, and narrative detail. More&nbsp; &gt; <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/80a031d25463aab9e0d6d7a7f256dc98cf82d08f35d48f27a6d7e311bcc34f42/DEXTER.gif" data-mid="241956643" border="0" src="https://freight.cargo.site/w/800/i/80a031d25463aab9e0d6d7a7f256dc98cf82d08f35d48f27a6d7e311bcc34f42/DEXTER.gif" /> https://cullen.design/MICHELOB-ULTRA Thu, 18 Dec 2025 19:14:20 +0000 cullen.design https://cullen.design/MICHELOB-ULTRA Michelob ULTRA – Superior Access&nbsp;– Super Bowl 2025 Art Direction A reimagining of Michelob ULTRA’s loyalty program into a fan-first access platform spanning major sports moments. By prioritizing proximity over discounts, Superior Access became a year-round growth engine, driving over 500K new subscribers through premium experiences and cultural extensions. More&nbsp; &gt; <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/111a7ac40c41e1fd0f5052fdddda6bc1c629d29c276c1dbd7bf104ab9cac9013/ezgif-4a88bb8d91ac7b1c.gif" data-mid="241956899" border="0" src="https://freight.cargo.site/w/800/i/111a7ac40c41e1fd0f5052fdddda6bc1c629d29c276c1dbd7bf104ab9cac9013/ezgif-4a88bb8d91ac7b1c.gif" /> https://cullen.design/LA-ROCHE-POSAY Thu, 18 Dec 2025 19:17:55 +0000 cullen.design https://cullen.design/LA-ROCHE-POSAY La Roche Posay – Club La Roche Art Direction A social-first brand world that reframed sun protection as part of an active lifestyle. Built around a fictional country club, the campaign balanced credibility and aspiration through athlete partnerships, custom branding, and a scalable content system. More&nbsp; &gt; <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/76728138566949f9815ba11692c47dd209381bd0968553fc83be85140f58c34c/LAROCHE.gif" data-mid="241952955" border="0" src="https://freight.cargo.site/w/800/i/76728138566949f9815ba11692c47dd209381bd0968553fc83be85140f58c34c/LAROCHE.gif" /> https://cullen.design/ONE-A-DAY Thu, 18 Dec 2025 19:18:44 +0000 cullen.design https://cullen.design/ONE-A-DAY One A Day – “One Day” New Years Campaign Art Direction A New Year’s social campaign that paired long-term ambition with daily simplicity. By positioning One A Day as an easy addition to existing routines, the work reframed consistency as success rather than resolution pressure. More&nbsp; &gt; <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/3af0b17854c40ba9f2714ea2fa2776a75a42633a104c0fbe8127ab0364afda00/ezgif-4a4eef410250ce47.gif" data-mid="241956882" border="0" src="https://freight.cargo.site/w/800/i/3af0b17854c40ba9f2714ea2fa2776a75a42633a104c0fbe8127ab0364afda00/ezgif-4a4eef410250ce47.gif" /> https://cullen.design/Seaview-Community-Fund Mon, 27 May 2024 14:09:12 +0000 cullen.design https://cullen.design/Seaview-Community-Fund Seaview Community Fund Graphic Design &amp; Branding Designed a logo and brand presence for Seaview Community Fund, an organization that&nbsp;provides and organizes cultural and entertainment events for their small community on Fire Island.&nbsp; More &gt; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ee4a2b6ec6374de978d267f0ce97178c8b0e65adf6ec16c117ca72bdc80c3147/seaview.png" data-mid="211733155" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/ee4a2b6ec6374de978d267f0ce97178c8b0e65adf6ec16c117ca72bdc80c3147/seaview.png" />