Kiehl’s - Berner Hotline
The Opportunity
Kiehl’s was launching Ultra Facial Cream Medicated, a fast-acting recovery cream for sensitive, irritated skin.
The Challenge
While sensitive skin is common, conversations around it are often private or confusing, and skincare education can quickly feel technical or detached from real life.
The Solution
We created The Kiehl’s Berner Hot Line, a creator-led advice concept built around the idea of “Skin on Fire.” Fronted by Hannah Berner, the Hot Line blended humor with real expertise, giving consumers a place to turn when their skin felt out of control.
The Impact
- 16.8M+ views across campaign films
- Earned coverage in Who What Wear and Byrdie
- Creator-led social campaign fronted by Hannah Berner